Sunrise has announced Gundam Build Fighters as a new Gundam television anime series that will premiere this October on TV Tokyo. The series will feature not only new mecha designs but also customized designs from previous Gundam projects such as Build Strike Gundam (Gundam Seed), Zaku Amazing (first Gundam), Wing Gundam Fenice (Gundam W), and Gundam X Mao (Gundam X). The anime will tie into an HG Build Fighters model kit line that encourages customization with the accompanying HG Build Custom line of accessories.
The story is set in the near future when GunPla Battles, competitions that pit Gundam plastic models against each other, have become popular worldwide in the "Second GunPla Boom." Sei Iori, a first-year middle-school student and the only son of a model shop owner, is talented at building GunPla, but inexperienced in the GunPla Battles. He encounters a mysterious boy named Reiji who happens to be an accomplished Gundam Fighter. Together, they strive for the GunPla Battle world championships.